Facebook Newsfeed

Owned by chad little
Last updated: Jul 23, 2015
2 min read

Facebook Newsfeed Creative

Newsfeed ads appear in the middle of the page vs. Right-Hand Side ads.

 

Elements that need to be provided are in red:

  1. The logo from your Facebook brand page (these elements are pulled automatically and don't need to be provided).
  2. The name from your Facebook brand page (these elements are pulled automatically and don't need to be provided).
  3. The message from your post. Maximum of 500 characters including spaces, with no word having more than 20 characters.
  4. The image for your Newsfeed creative
    1. Must be in one of the following formats: JPF, PNG or GIF.

    2. For a larger, rectangular image:

      • Image must have an aspect ratio of 1.91:1.

      • The recommended size is 600x315.

      • The minimum acceptable size is 560x292.

      • Facebook will render these creatives at 470x246.

    3. For a smaller, square image:

      • The recommended size is 200x200. 

      • The minimum acceptable size is 90x90.
      • Facebook will render these creatives at 154x154.
      • Image must not be more than 20% text. You can check if your image is more than 20% text by using the Facebook grid tool.
  5. The title for the News Feed creative. This displays to the right of the image. Maximum of 55 characters including spaces, with no word having more than 20 characters.
    • Must not contain newline characters.
    • Must not start with punctuation.
    • Must not include words separated by commas but not spaces, e.g."Michelin,Pirelli,Bridgestone".
    • Must not consist entirely of capital letters.
    • Must not include duplicate consecutive punctuation characters with the exception of 3 ellipses...
    • Must not include double spaces.
    • Must not include more than 2 consecutive 1 character words.
    • Must not include 2 consecutive punctuation marks.
    • Must not include the following characters:
      • \ ^ ~ _ = { } [ ] | < >
      • International Phonetic Alphabet (IPA) Symbols, e.g., θ, ð, ʃ, ʒ, etc.
      • Superscript and subscript characters with the exception of TM and SM
    • For possible additional rules, please see Facebook's creative specs and creative policies.
    1. The landing page for the Newsfeed creative.  (not shown)
      • URL can be a maximum of 2000 characters.
      • URL must begin with "http://" or "https://".
      • URL must not be a facebook.com domain.
      • Landing page must not contain video content (e.g. YouTube).
  6. The domain of the landing page URL. This is pulled automatically and does not need to be provided
  7. The body text of the Newsfeed creative. This displays under the title.
    • Maximum of 145 characters including spaces, with no word having more than 20 characters.
  8. The ID of the brand associated to brand's Facebook page. (details here)