Facebook Right-hand Side Creative

Owned by chad little
Last updated: Jun 30, 2015 by Crystal Chavez (Unlicensed)
2 min read

We Will Help:

Your account manager will setup your Facebook ads for you when you provide us with the image, title and body text. Below are the specifications and restrictions from Facebook:

 

New Facebook Ad Size Starting July 14th, 2014

We recommend 600x315. The image must be 254x133 or larger with a 1.91:1. There's no file size (KB) limit.

It is very important to note that Facebook will also begin enforcing the 20% text rule for Right-Hand Side creative images. Previously, this rule only applied to News Feed creatives. You can check if your image is more than 20% text by using the Facebook grid tool. Facebook will begin applying this rule to any new Right-Hand Side creatives starting August 1st, 2014, and retroactively to all Right-Hand Side creatives on September 1st, 2014.

Original Facebook creative

The 99x72 image size will be discontinued with Hivewyre on Sept 1, 2014.

 

  • Landing Page
    • Landing page URL must begin with "http://" or "https://".
  • Title and Body Text - 
    • Title can be a maximum of 25 characters including spaces, with no word having more than 20 characters.
    • Title text cannot contain newline characters.
    • Body text can be a maximum of 90 characters including spaces, with no word having more than 20 characters.
    • Title and body text cannot start with punctuation.
    • Title and body text cannot include words separated by commas but not spaces, e.g. "Michelin,Pirelli,Bridgestone".
    • Title and body text cannot consist entirely of capital letters.
    • Title and body text cannot include duplicate consecutive punctuation characters with the exception of 3 ellipses...
    • Title and body text cannot include double spaces.
    • Title and body text cannot include more than 2 consecutive 1 character words.
    • Title and body text cannot include 2 consecutive punctuation marks.
    • Title and body text cannot include the following characters:
      • \ ^ ~ _ = { } [ ] | < >
      • International Phonetic Alphabet (IPA) Symbols, e.g., θ, ð, ʃ, ʒ, etc.
      • Superscript and subscript characters with the exception of TM and SM
    • For possible additional rules, please see Facebook's Creative spec and Creative policies.