View-Through Conversions
- chad little
- james poland (Unlicensed)
When a consumer clicks on your ad and purchases it's considered a click to conversion.
When a consumer sees one of your adhesive ads, DOES NOT click on it, goes to your site directly this is a view-through.
When a consumer sees one of your adhesive ads, DOES NOT click on it, goes to your site directly and then purchases this is a view-through conversion (view-through conv).
Note On Attribution & The View Through: It is our goal at adhesive.co to deliver new to file customers to our advertisers sites. Many advertisers have different perspectives on how much credit (or attribution) to give to a view through conversion. We welcome discussion on the topic and want to measure success the same way you do. We encourage our advertisers to find solutions that will help determine how view through conversions fit into their digital marketing strategy: