If wyreIf you are seeing a significant discrepancy, the first thing you should do is make sure that your Google Analytics tracking is working properly.
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Hivewyre and Google Analytics use different attribution and tracking methods to associate conversions with your advertising. Hivewyre attributes a conversion to the last Hivewyre advertisement click or view. For most reports within Google Analytics, Google Analytics attributes success to the last marketing visit regardless of the marketing source. For example, if a visitor clicks an Hivewyre ad and then subsequently returns to your site via organic search and converts, adhesive Hivewyre will attribute the conversion to the adhesive Hivewyre campaign while Google Analytics will attribute the conversion to organic search.
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