The account homepage is broken down into 2 sections. The top section provides campaign performance (in chart form) for the date ranges selected in the upper right hand corner for:
- Conversions
- Visitor Conversions - tracks the number of users that have seen your ad and returned to your site within 4 hours of less after seeing the ad
- Impressions
- Clicks
- Average click-through-rate
- Average cost-per-click
- Total conversion value: This is gross conversion value for what an advertiser's customers have paid for your products and can be attributed to an ad delivered by Hivewyre.
- Average order value: The total conversion value divided by the number of conversions attributed to Hivewyre campaigns.
- Spend for the period by the advertiser
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- Frequency Caps: Frequency capping is a term that means restricting (capping) the number of times (frequency) a specific visitor is shown a particular ad. Example: A frequency cap of 1 in 24 hours means the consumer will only be served a maximum of 1 ad in a 24-hour period for that campaign. The lower the frequency cap, typically, the more effective a campaign can be. This also can greatly restrict the number of ads shown.
- Days since visit: This is the maximum number of days, post someone visiting a website in the co-op, that someone is eligible for seeing an ad. Example: If "days since visit" is set to 7 days, then a consumer visiting a site in the co-op will only receive ads for 7 days following their visit. The lower this setting is, the more effective a campaign can be, but the number of eligible consumers is reduced as well.
- Day parting: This can restrict the times in which ads are shown for this campaign, based on the consumers time-zone. Example: Day parting of 10 am to 3 pm will only show ads to consumers during that time, for the time-zone they're in. This setting can also improve performance, but reduces the number of ads shown.
- Conversions, impressions, clicks, click-through rate %, and average cost-per-click are all performance metrics shown in the charts above.
Campaign Naming by Traffic Source
- Hivewyre currently runs on the Appnexus platform. The majority of our ad units are served via this demand-side platform.
- We will be adding new traffic sources to our solution as we grow. If a campaign is running on something other than Appenxus, it will be outlined in the campaign name.
- (Advertiser name) – (Category)(Traffic source if something other than Appnexus)(Campaign type) Campaign
- Example: (Bubba's Furniture) – (Outdoor Home & Garden) (Media Math) (Geo-Targeted) Campaign
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