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Check each of your ad destination URLs to make sure they have properly created UTM tracking codes that will specify the traffic source as Adhesive Hivewyre in Google Analytics.
Make sure that your destinations URLs do not prompt redirects. Redirects are often setup in a way that strip campaign tracking codes which are necessary for Google Analytics to attribute the traffic to the marketing source, in this case, adhesiveHivewyre. Make sure that you do not have filters setup for your Google Analytics reports which are removing data or editing campaign tracking.
Clicks vs Visits
Adhesive Hivewyre tracks advertising clicks, however Google Analytics tracks visits associated with your advertising. Google Analytics visits can be as short as one pageview or last many hours and contain multiple pageviews, events and transactions. Visits expire after 30 minutes of inactivity, and any subsequent activity would be tracked as a separate visit.
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A single visitor may click your ads multiple times. When a visitor clicks multiple times within the same visit, adhesive records Hivewyre records multiple clicks while Google Analytics records the multiple pageviews as only one visit.
A visitor may click on your advertisement, but then stop the page from fully loading by navigating to another address or page or by pressing the browser’s Stop button. In this scenario, the Google Analytics tracking code will not execute and will not send tracking data to Google. However, adhesive still Hivewyre still registers the click.
Server latency may contribute to tracking problems and visitors may navigate away before the Google Analytics tracking code executes.
Visitors may have set their preferences to opt out of being tracking by Google Analytics but still be targeted and measured by adhesive Hivewyre.
Visits associated with your ads may be bigger than clicks for the following reasons:
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Conversion tracking discrepancies
adhesive and Hivewyre and Google Analytics use different attribution and tracking methods to associate conversions with your advertising. adhesive attributes Hivewyre attributes a conversion to the last adhesive advertisement Hivewyre advertisement click or view. For most reports within Google Analytics, Google Analytics attributes success to the last marketing visit regardless of the marketing source. For example, if a visitor clicks an adhesive ad Hivewyre ad and then subsequently returns to your site via organic search and converts, adhesive will attribute the conversion to the adhesive campaign while Google Analytics will attribute the conversion to organic search.
For most reports, Google Analytics preserves campaign attribution for up to 6 months. adhesive defaults Hivewyre defaults to a 30 day conversion attribution window.
adhesive also Hivewyre also tracks view through conversions whereas Google Analytics only tracks conversions that occur after a click which subsequently starts at Google Analytics visit.
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Google Analytics dates and times are localized to the time zone which you set in Google Analytics. Dates within adhesive are Hivewyre are in GMT/UTC.